June 26, 2017

Legitimate hotel booking sites

Thanks to the emerging of Online Travel Agency (OTA) and travel meta-search websites, many of you have selected to book hotels online. Online booking is quick and convenient. You have much more accommodation options to choose than before. And you may find some unbelievable good deals by a simple search. However, sometimes you may find a good deal from an OTA that you have never heard of. You will ask yourself: Is that company legitimate? Should I go ahead and provide my credit card information? To help answer that question, we list the most popular website for accommodation booking below.

This list excludes meta-search websites such as KAYAK or FindOptimal because they redirect you to an OTA’s site for booking. You will face the same question again about the legitimacy of that OTA. We put the websites into two categories: Online Travel Agency and Peer-to-Peer Rental. You may open the profile page of each company by clicking on the link in the last column. The monthly traffic data is from SimilarWeb.com. Large OTAs such as Expedia have multiple domains (e.g. Expedia.co.uk and Expedia.com.au). We only provide the monthly traffic for their primary domain (e.g. Expedia.com) because traffic for that site is large enough to prove their legitimacy.

Primary Business
Visits in May 2017
BookingOnline Travel AgencyHotel, Vacation Rental336.0Mopen
AirbnbPeer-to-Peer RentalVacation Rental, Apartment Rental, Homestay69.5Mopen
ExpediaOnline Travel AgencyHotel, Flight, Car, Package, Cruise59.4Mopen
Hotels.comOnline Travel AgencyHotel57.6Mopen
CtripOnline Travel AgencyHotel, Flight, Train, Tour, Corporate Travel39.4Mopen
AgodaOnline Travel AgencyHotel, Flight35.0Mopen
MakeMyTripOnline Travel AgencyHotel, Flight, Package30.9Mopen
PricelineOnline Travel AgencyHotel, Flight, Car, Vacation, and Cruise28.3Mopen
JalanOnline Travel AgencyHotel24.0Mopen
RakutenTravelOnline Travel AgencyHotel22.1Mopen
CheapOAirOnline Travel AgencyFlight, Hotel, Car, Package19.4Mopen
VRBOPeer-to-Peer RentalVacation Rental15.2Mopen
OrbitzOnline Travel AgencyFlight, Hotel, Package, Car, Cruise, Activity13.6Mopen
HomeAwayPeer-to-Peer RentalVacation Rental12.8Mopen
TravelocityOnline Travel AgencyFlight, Hotel, Package, Car, Cruise12.8Mopen
HotwireOnline Travel AgencyHotel, Car, Flight, Vacation8.8Mopen
HostelWorldOnline Travel AgencyHostel8.3Mopen
LastMinuteOnline Travel AgencyHotel, Flight, Package8.3Mopen
OneTravelOnline Travel AgencyFlight, Hotel, Package, Car4.4Mopen
CheapTicketsOnline Travel AgencyFlight, Hotel, Vacation Rental, Rental Car, Package4.0Mopen
OstrovokOnline Travel AgencyHotel, Hostel, Vacation Rental3.3Mopen
DespegarOnline Travel AgencyHotel, Flight, Package, Car Rental3.1Mopen
HotelUrbanoOnline Travel AgencyHotel, Package2.7Mopen
BookitOnline Travel AgencyHotels, Flights, Vacations2.05Mopen
WotifOnline Travel AgencyHotel, Flight, Car Rental, Holiday Package1.9Mopen
LateRoomsOnline Travel AgencyHotel1.6Mopen
EbookersOnline Travel AgencyHotel, Flight, Car, Package1.5Mopen
HRSOnline Travel AgencyHotel1.5Mopen
FlipkeyPeer-to-Peer RentalVacation Rental1.3Mopen
HotelPlannerOnline Travel AgencyHotel1.3Mopen
HotelDEOnline Travel AgencyHotel1.2Mopen
HostelBookersOnline Travel AgencyHostel1.1Mopen
BedAndBreakfastOnline Travel AgencyBed & Breakfast989.6Kopen
ElvolineOnline Travel AgencyHotel936.5Kopen
HostelsOnline Travel AgencyHostel884.2Kopen
HomestayPeer-to-Peer RentalHomestay881.1Kopen
HotelInfoOnline Travel AgencyHotel871.3Kopen
TripOnline Travel AgencyHotel, Flight, Train838.7Kopen
OtelOnline Travel AgencyHotel634.0Kopen
VacasaPeer-to-Peer RentalVacation Rentals600.6Kopen
JetSetterOnline Travel AgencyHotel, Tour584.1Kopen
9flatsPeer-to-Peer RentalVacation Rental, Apartment Rental, Homestay560.7Kopen
HotelsClickOnline Travel AgencyHotel435.4Kopen
HostelsClubOnline Travel AgencyHostel412.4Kopen
GetARoomOnline Travel AgencyHotel387.6Kopen
WimduPeer-to-Peer RentalVacation Rental, Apartment, Homestay375.9Kopen
PrestigiaOnline Travel AgencyHotel370.6Kopen
HotelopiaOnline Travel AgencyHotel, Transfer, Activity, Car302.1Kopen
LastMinuteTravelOnline Travel AgencyHotel, Flight, Cruise, Car, Package, Activity253.1Kopen
ZenHotelsOnline Travel AgencyHotel231.7Kopen
SplendiaOnline Travel AgencyHotel220Kopen
TravelStartOnline Travel AgencyFlight, Car190.0Kopen
KaligoOnline Travel AgencyHotel122.9Kopen
SkooshOnline Travel AgencyHotel100.3Kopen
TravelationOnline Travel AgencyFlight, Hotel91.6Kopen
HotelPowerOnline Travel AgencyHotel71.1Kopen
EasyClickTravelOnline Travel AgencyHotel, Flight, Cruise, Car, Activity56.2Kopen
GomioOnline Travel AgencyHostel46.4Kopen
HotelwizOnline Travel AgencyHotel26.7Kopen
Apartments4youPeer-to-Peer RentalVacation Rental12Kopen
RoomHopperOnline Travel AgencyHotel<5000open
AmomaOnline Travel AgencyHotel, Car Rental, Transfer#N/Aopen
HotelQuicklyOnline Travel AgencyHotel#N/Aopen
Only ApartmentsPeer-to-Peer RentalApartment#N/Aopen
SuperbreakOnline Travel AgencyHotel, Package#N/Aopen

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