What is the secret hotel? Why the hotel name and address are not disclosed?

Hotels want to sell their perishable inventories but don’t want to make the deal public. Selling rooms at a deep discount hurts the hotels’ reputation and makes them difficult to sell to other guests who are not price sensitive. Therefore, they allow Priceline or Hotwire to offer those deep discount deals in an opaque way. You only get the hotel details after you complete the payment, which is usually non-refundable. With FindOptimal, you can click on the Reveal Hotel link associated with each secret hotel deal to find out what the hotel it is before making the purchase decision.